Be Wow'ed at WOW
Weeks of Welcome (WOW) is a fun and engaging week of events that Indiana University-Purdue University Indianapolis (IUPUI) puts on every year for its students during the first two weeks of classes. For this event, I needed to create short promotional advertisements, and recap videos that would be posted on various social media platforms.
SHORT PRoMOS
For the first short promotional videos, I wanted students to get excited about WOW and coming back to campus (most students had not not been back to campus for over a year due to COVID-19). To do this, I edited footage from previous WOW events to the tune of energetic music with animated graphics. The music played a key role in engaging the target viewer because it set the tone for the events, exciting and high-energy.
Chancellor’s Address
The second short promotional video was an address from the Vice Chancellor of the Division of Students Affairs, Dr. Eric Weldy. As I mentioned above, a lot of students had not been on campus for a long time due to the pandemic, so for this video, I wanted to push the idea of the quiet IUPUI campus loudly coming back to life at WOW.
Chancellor’s Address Storyboard
Chancellor’s Address Storyboard
Chancellor’s Address Storyboard
Chancellor’s Address Storyboard
Move in Day
The first recap video showed the first move-in day for incoming freshmen. This was a monumental moment for many students because it is probably their first experience living on their own. I wanted to capture that bitter-sweet feeling in this video. I captured all the footage in this video and edited it.
WOW 2021 REWIND
The second recap video featured various activities from the two weeks of WOW. When students watched the video, I wanted them to think about all of the good memories and friends they made at WOW. My hope is it will encourage them to participate again in the next WOW events in 2022. I worked with a team of people to coordinate and capture all the footage in this video, and I did all of the post-production work.